All About Platinum

Why Platinum

  • Platinum is eternal. It is the perfect gift to celebrate love.
  • Precious platinum is the perfect choice for the woman of today – it is beautiful, versatile and elegant, yet it has hidden strength and resilience. Choosing precious platinum is the perfect way to express your own individuality, strength and style. This guide answers the questions you might have when choosing your platinum jewellery.
  • Naturally white, this pure metal does not tarnish or wear away with time and lasts forever.
  • Each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece.

About Platinum

  • Platinum is 30 times more rare than gold
  • Platinum jewellery is exclusive, a statement of individuality and desired by those in the know
  • Platinum is naturally white so will not cast any colour into a diamond.
  • Platinum is usually 95% pure in jewellery so will never fade or tarnish
  • Platinum is hypoallergenic, ideal for those with sensitive skin
  • Platinum's durability and resistance mean your jewellery will last for a lifetime of wear
  • Platinum does not wear away so it holds precious stones securely from Faberge to Cartier, the world's greatest jewellery designers have 
  • Platinum jewellery is exclusive, a statement of individuality and desired by those in the know
Platinum Jewellery: A Historic Overview
  • The ancient Egyptians were the first to use platinum metal in jewellery making. Although platinum jewellery has become popular in the last 50 or 100 years, jewellery made of platinum were widely worn by Kings, Queens and Czars in the late 19th century. The introduction of platinum jewellery to Europe was in the year of 1780. It first appeared in the court of Louis XVI, the French ruler who believed that only jewellery made of platinum fits the royalty. 


What is the difference between platinum and white gold?

Platinum is a naturally white metal that will never lose its brilliant lustre. White gold is an alloy created using yellow gold. White gold looks similar to platinum, but it usually needs to be re-plated over time to maintain its white colour, adding additional expense.

How do I know that a piece of jewellery is made of platinum?

All platinum jewellery is hallmarked. There is a symbol or mark that has to be displayed on a piece of jewellery to indicate that it is high purity platinum. In India, shown below is the mark to look for:

How can I distinguish platinum from other white metals?

Platinum is denser than gold, so an identical ring made in platinum rather than gold would be around 40% heavier.

Why is platinum more expensive than gold?

Platinum’s rarity means that its price is invariably higher than that of gold. The process of making a piece of platinum jewellery also requires a higher level of craftsmanship.

Caring Tips

Where should I keep my platinum jewellery when I am not wearing it?

Store pieces separately, in a jewellery box or chamois bag so they don’t get scratched by other items.

How do I care for platinum jewellery?

Clean platinum in the same way you clean other fine jewellery to maintain its fine appearance and ensure that it lasts. Either use a mild solution of soap and warm water, and gently rub it with a soft cloth, or buy a jewellery cleaning solution.

Will platinum jewellery scratch?

All precious metals scratch, and platinum is no exception. It is unique in that the metal is only displaced, not lost. Have your platinum jewellery polished if you are interested in maintaining a high shine. Look for an authorised platinum retailer for all adjustments, resizing, polishing and cleaning.

Can I wear my platinum ring while doing manual work such as cleaning or gardening?

Remove your platinum jewellery when undertaking heavy work. It is also advisable not to handle bleach or harsh chemicals when wearing your jewellery. Although they won’t hurt the platinum, chemicals may discolor diamonds or gemstones.

Can I wear platinum if I have sensitive skin?

Yes. Platinum jewellery, being at least 95% pure, is hypoallergenic and therefore ideal for sensitive skin.